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Case Study - Liverpool Victoria
Solution
Through acquisition Liverpool Victoria became responsible for numerous websites, built through different technologies and hosted by a variety of suppliers. A project was initiated to rationalise this configuration.
M-Corp was selected for the strategic development of a family of integrated websites for the Frizzell brand and affiliate partners using their ‘Continuity CMS’.
The CMS delivered the following key functionality on time and to budget:
- Multiple site
- Multiple brand
- Variable administration privileges
- Page editor
- Form editor
- Table editor
- Library items
- Page scheduling
- Variable / conditional content
- News module
- Email marketing module
- Approval process
Timescales
6 months initial implementation, and ongoing now for 3 years through continued functional improvement.
Audience (Reach)
Visitors and stakeholders to the following brands – Liverpool Victoria, Frizzell, RNPFN, Liverpool Victoria IFA division and third party relationships with Boots, Center Parcs and What Car?
Benefits delivered
- Web hosting rationalisation (suppliers and technology)
- Cost reduction and simplification of web publishing
- Increased speed of page approval and publishing
- Decreased cost of new site implementation
- Delivery of content specific to visitor
Company Information
Liverpool Victoria (LV)
Liverpool Victoria is one of the UK's leading financial services companies, renowned for top performing products and an enviable record in customer services with over 2 million members and customers
Liverpool Victoria is also the UK's largest friendly society. The members and customers of the Liverpool Victoria group of companies trust the organisation to manage around £6.8 billion of their money.
