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Mailing Lists
How do you communicate with your users, subscribers or employees? How do you keep them coming back? Content refreshing is top of the list, but how do your users know that something new has been published to your site?
Mailing lists provide a direct channel to your users on subjects that interest them or fit their profile.
The idea behind e-mail promotion is to 'push' users to your site. For example, you can include a promotion message and a one-click hot link straight to your website. Delivering personalised content directly via email also ensures that hooks back into the website are available.
Mailing lists can also be used as a collaboration/discussion channel for specific user groups or departments. By replying to the mailing list email, all users subscribed to that list receive the reply and can reply themselves and ask/answer questions.
